1.0Magyar Borhttps://bor.hu/en/rich600338<blockquote class="wp-embedded-content" data-secret="7m5XYE9mf8"><a href="https://bor.hu/en/furmint-february-2026/">Furmint February 2026</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://bor.hu/en/furmint-february-2026/embed/#?secret=7m5XYE9mf8" width="600" height="338" title="“Furmint February 2026” — Magyar Bor" data-secret="7m5XYE9mf8" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://bor.hu/wp-includes/js/wp-embed.min.js /* ]]> */ </script> Germany Professional Programs, Nationwide Commercial and Gastronomic Activities  In Germany, the Furmint February campaign is implemented with a comprehensive, nationwide presence, combining high-level professional programs with gastronomic and commercial activations. The focus of the program is to present the character and potential of Furmint, in close cooperation with the German sommelier community, specialty retailers, hospitality venues, and key opinion leaders.  The flagship event of Furmint February’s German activities was the 50th anniversary gala of the Sommelier-Union, held on January 11, 2026, in Baden-Baden.  The Sommelier-Union is Germany’s leading professional organization, forming a close-knit network among sommeliers, hospitality and wine market professionals, as well as emerging young talents. The anniversary event was deliberately designed with a relaxed yet elegant atmosphere: informal networking, a standing reception, and a premium wine selection created the ideal setting for personal connections.  A representative of Wines of Hungary presented the brand and a curated selection of Furmint wines to the professional audience on site.  Thanks to the event’s media exposure and professional significance,  the campaign secured a strong position in German wine discourse right from its launch.  Nationwide Commercial and Gastronomic Activities  Following the opening event, February features a multi-week nationwide activation period during which Furmint appears across Germany in various formats. The campaign involves a maximum of 8–10 partners, ranging from specialty wine shops to wine bars, restaurants, and online retailers.  Participating partners include renowned wine bars and hospitality venues—among others in Berlin and Hamburg—as well as specialized wine merchants and online platforms offering one of the broadest selections of Hungarian wines in Germany. As part of the program, Furmint-focused wine list features, highlighted shelf placements, thematic tastings, after-work events, and blind tastings are organized.  The aim of the campaign is for Furmint not only to be tasted as a wine, but to be experienced in a gastronomic context. To this end, several partners host events built around food–wine pairings, playful formats, and direct consumer engagement.  The German presence of Furmint February is supported by nationwide communication, with active involvement from food and wine influencers.  Sommeliers and gastronomic content creators share their campaign-related experiences through their own channels: preparing recipes to pair with Furmint, presenting tasting impressions, and connecting wine and food through stories and videos.  Campaign partners operate within a shared framework: during February,  they commit to featuring at least two Hungarian Furmint wines, ensuring highlighted visibility, offering tasting opportunities, […]https://bor.hu/wp-content/uploads/2025/11/mb_logo-05.png979979