{"id":10417,"date":"2026-02-19T15:48:53","date_gmt":"2026-02-19T14:48:53","guid":{"rendered":"https:\/\/bor.hu\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/"},"modified":"2026-02-19T15:49:28","modified_gmt":"2026-02-19T14:49:28","slug":"unified-message-strong-professional-presence-hungary-at-wine-paris-2026","status":"publish","type":"page","link":"https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/","title":{"rendered":"Unified Message, Strong Professional Presence \u2013 Hungary at Wine Paris 2026"},"content":{"rendered":"<section class=\"section__news-header\">\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/decor\/logo-transparent-1.svg\" alt=\"decor\" class=\"ofi-contain-center-center section__news-header__decor\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"news-header__wrapper\">\n                                            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2026\/02\/PMA_5841.jpg\" alt=\"PMA_5841\" class=\"ofi-cover-center-center news-header__thumbnail d-xl-block d-none\">\n\n                        <div class=\"thumbnail__wrapper d-xl-none d-block\">\n                            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2026\/02\/PMA_5841.jpg\" alt=\"PMA_5841\" class=\"ofi-cover-center-center news-header__thumbnail\">\n                        <\/div>\n                    \n                    <div class=\"news-header__content\">\n                                                    <div class=\"news-header__tags\">\n                                                                    <p class=\"badge badge--light d-xl-block d-none\">Professional<\/p>\n                                    <p class=\"badge d-xl-none d-block\">Professional<\/p>\n                                                            <\/div>\n                        \n                                                    <h3 class=\"news-header__title\">Unified Message, Strong Professional Presence \u2013 Hungary at Wine Paris 2026<\/h3>\n                        \n                                                    <div class=\"news-header__meta\">\n                                                                    <p class=\"body-2 news-header__meta__date\"><strong> 2026. February 19.<\/strong><\/p>\n                                \n                                                                    <p class=\"body-2 news-header__meta__author\">Hungarian Wine Marketing Agency<\/p>\n                                                            <\/div>\n                        \n                                                    <div class=\"d-xl-block d-none\">\n                                <div class=\"social-share__wrapper is_ligth\">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/facebook-light.svg\" alt=\"\">\n    <\/a>\n\n    <a href=\"http:\/\/twitter.com\/share?url=https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/x-light.svg\" alt=\"\">\n    <\/a>\n\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/copy-light.svg\" alt=\"\" class=\"js-copy-link cursor-pointer\" data-copy=\"https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/\">\n<\/div>\n                            <\/div>\n\n                            <div class=\"d-xl-none d-block\">\n                                <div class=\"social-share__wrapper \">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/facebook.svg\" alt=\"\">\n    <\/a>\n\n    <a href=\"http:\/\/twitter.com\/share?url=https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/x.svg\" alt=\"\">\n    <\/a>\n\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/copy.svg\" alt=\"\" class=\"js-copy-link cursor-pointer\" data-copy=\"https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/\">\n<\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"section__article-body\">\n    <div class=\"container\">\n        <div class=\"row justify-content-center\">\n            <div class=\"col-xl-6 col-12\">\n                <div class=\"article-body__wrapper\">\n                    <div class=\"text__wrapper\">\n    <p><strong>In an increasingly competitive international wine market, a consistent, conscious, and professionally grounded image has become a key issue for smaller wine-producing countries. Wine Paris 2026 provided an excellent opportunity for Hungary to demonstrate its place on the global map with a unified visual identity and communication concept, supported by a strong professional program.<\/strong><\/p>\n<p>Wine Paris has grown to become one of the most influential trade shows in Europe: it serves simultaneously as a business development platform, a brand-building arena, and an educational space. Participation in such an event is of strategic importance, as importers, distributors, sommeliers, and wine writers\u2014the key decision-makers shaping a country\u2019s long-term international reputation and market opportunities\u2014are present in a highly concentrated setting.<\/p>\n<p>This year, 45 Hungarian wineries presented their wines at the Wines of Hungary community stand, clearly demonstrating the strength of industry collaboration and the diversity of Hungary\u2019s wine portfolio. The primary objective of the presence was long-term market development, the establishment of new distribution partnerships, and the strengthening of existing relationships.<\/p>\n<p>Our core message was clear: Hungary is a distinctive wine-producing country built on unique indigenous varieties, a terroir-driven philosophy, and a clear premium trajectory. Special emphasis was placed on native and Carpathian Basin grape varieties\u2014Furmint, Olaszrizling, K\u00e9kfrankos, and Kadarka\u2014as well as the wine styles built upon them, ranging from Bikav\u00e9r and Tokaji Asz\u00fa to Furmint-based sparkling wines and wines expressing the character of volcanic terroirs.<\/p>\n<\/div><div class=\"image-with-caption__wrapper \">\n            <div class=\"image__wrapper\">\n            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2026\/02\/PMA_2278.jpg\" alt=\"PMA_2278\" class=\"ofi-cover-center-center\">\n        <\/div>\n    \n    <\/div><div class=\"text__wrapper\">\n    <p>Over the three days, a total of 16 masterclasses and professional tastings were held at the stand, structured in a structured format. The sessions provided both a comprehensive overview of Hungary and in-depth thematic focuses, ensuring that visitors received not only wines, but also context and a strong sense of origin.<\/p>\n<p>Among the internationally recognized experts, <strong>Konstantin Baum MW<\/strong> presented dry Furmints from iconic Tokaj vineyards, alongside some of the most outstanding Hungarian wines of the past year. <strong>Patrick Schmitt MW<\/strong> guided the audience through Hungary\u2019s volcanic terroirs\u2014from Tokaj to Soml\u00f3 and M\u00e1tra\u2014while also highlighting the growing position of Hungarian sparkling wines, particularly those based on Furmint.<\/p>\n<p>The Furmint F\u00e9vrier event preceding the exhibition further strengthened professional interest: the interactive blind tasting and the tasting series showcasing the diversity of the variety generated considerable interest among importers.<\/p>\n<\/div><div class=\"image-with-caption__wrapper \">\n            <div class=\"image__wrapper\">\n            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2026\/02\/PMA_3920.jpg\" alt=\"PMA_3920\" class=\"ofi-cover-center-center\">\n        <\/div>\n    \n    <\/div><div class=\"text__wrapper\">\n    <p>First impressions are highly encouraging: strong professional interest, intensive tasting activity, and several emerging cooperation opportunities. While the evaluation of concrete business results is still ongoing, it is already evident that Hungary\u2019s unique grape varieties and terroir-driven wine styles are receiving substantial attention.<\/p>\n<p>For the participating wineries, presence at Wine Paris represents not only potential export partnerships, but also direct market feedback, trend awareness, and an international benchmark. In the long term, appearances of this kind lay the groundwork for stable export relationships and the strengthening of the Hungarian wine brand, while creating tangible professional and business opportunities for producers.<\/p>\n<p>Wine Paris 2026 was therefore not merely a showcase, but a deliberate step toward reinforcing Hungary\u2019s international wine position.<\/p>\n<\/div><div class=\"image-with-caption__wrapper \">\n            <div class=\"image__wrapper\">\n            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2026\/02\/PMA_2030.jpg\" alt=\"PMA_2030\" class=\"ofi-cover-center-center\">\n        <\/div>\n    \n    <\/div><div class=\"text__wrapper\">\n    <p><strong>Wine Paris 2026 \u2013 Key Figures and Highlights<\/strong><\/p>\n<ul>\n<li>More than <strong>112,000<\/strong> professionals gathered over 3 days<\/li>\n<li><strong>6,537<\/strong> exhibitors from <strong>63<\/strong> countries<\/li>\n<li><strong>63,541<\/strong> visitors from <strong>169<\/strong> countries<\/li>\n<li><strong>51%<\/strong> international visitors<\/li>\n<li><strong>+20%<\/strong> overall growth<\/li>\n<li><strong>+28%<\/strong> pre-scheduled meetings<\/li>\n<li><strong>239<\/strong> events and conferences<\/li>\n<li><strong>400<\/strong> French, European and international public officials and an inauguration of the exhibition by the President of the Republic, Emmanuel Macron.<\/li>\n<\/ul>\n<\/div>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"section__news-list\" style=\"background-color: #f3f4f8;\">\n\n    \n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n\n                                    <h4 class=\"section-title\">Olvasd el ezeket is!<\/h4>\n                \n                <div\n                    class=\"news-list__wrapper js-news-container\"\n                    data-limit=3                    data-order=DESC>\n                <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":6674,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10417","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unified Message, Strong Professional Presence \u2013 Hungary at Wine Paris 2026 - Magyar Bor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Summary of Wine Paris 2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Magyar Bor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/magyarborfacebook\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-19T14:49:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bor.hu\/wp-content\/uploads\/2026\/02\/PMA_5841.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/\",\"url\":\"https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/\",\"name\":\"Unified Message, Strong Professional Presence \u2013 Hungary at Wine Paris 2026 - Magyar Bor\",\"isPartOf\":{\"@id\":\"https:\/\/bor.hu\/en\/#website\"},\"datePublished\":\"2026-02-19T14:48:53+00:00\",\"dateModified\":\"2026-02-19T14:49:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Kezd\u0151lap\",\"item\":\"https:\/\/bor.hu\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Magazine\",\"item\":\"https:\/\/bor.hu\/en\/magazine\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Unified Message, Strong Professional Presence \u2013 Hungary at Wine Paris 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bor.hu\/en\/#website\",\"url\":\"https:\/\/bor.hu\/en\/\",\"name\":\"Magyar Bor\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/bor.hu\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bor.hu\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bor.hu\/en\/#organization\",\"name\":\"Magyar Bor\",\"url\":\"https:\/\/bor.hu\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bor.hu\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bor.hu\/wp-content\/uploads\/2025\/11\/mb_logo-05.png\",\"contentUrl\":\"https:\/\/bor.hu\/wp-content\/uploads\/2025\/11\/mb_logo-05.png\",\"width\":979,\"height\":979,\"caption\":\"Magyar Bor\"},\"image\":{\"@id\":\"https:\/\/bor.hu\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/magyarborfacebook\/\",\"https:\/\/www.instagram.com\/magyarbor\/\",\"https:\/\/www.linkedin.com\/company\/winesofhungary\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unified Message, Strong Professional Presence \u2013 Hungary at Wine Paris 2026 - Magyar Bor","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/","og_locale":"en_US","og_type":"article","og_title":"Summary of Wine Paris 2026","og_url":"https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/","og_site_name":"Magyar Bor","article_publisher":"https:\/\/www.facebook.com\/magyarborfacebook\/","article_modified_time":"2026-02-19T14:49:28+00:00","og_image":[{"width":2048,"height":1364,"url":"https:\/\/bor.hu\/wp-content\/uploads\/2026\/02\/PMA_5841.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/","url":"https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/","name":"Unified Message, Strong Professional Presence \u2013 Hungary at Wine Paris 2026 - Magyar Bor","isPartOf":{"@id":"https:\/\/bor.hu\/en\/#website"},"datePublished":"2026-02-19T14:48:53+00:00","dateModified":"2026-02-19T14:49:28+00:00","breadcrumb":{"@id":"https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bor.hu\/en\/magazine\/unified-message-strong-professional-presence-hungary-at-wine-paris-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Kezd\u0151lap","item":"https:\/\/bor.hu\/en\/"},{"@type":"ListItem","position":2,"name":"Magazine","item":"https:\/\/bor.hu\/en\/magazine\/"},{"@type":"ListItem","position":3,"name":"Unified Message, Strong Professional Presence \u2013 Hungary at Wine Paris 2026"}]},{"@type":"WebSite","@id":"https:\/\/bor.hu\/en\/#website","url":"https:\/\/bor.hu\/en\/","name":"Magyar Bor","description":"","publisher":{"@id":"https:\/\/bor.hu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bor.hu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bor.hu\/en\/#organization","name":"Magyar Bor","url":"https:\/\/bor.hu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bor.hu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/bor.hu\/wp-content\/uploads\/2025\/11\/mb_logo-05.png","contentUrl":"https:\/\/bor.hu\/wp-content\/uploads\/2025\/11\/mb_logo-05.png","width":979,"height":979,"caption":"Magyar Bor"},"image":{"@id":"https:\/\/bor.hu\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/magyarborfacebook\/","https:\/\/www.instagram.com\/magyarbor\/","https:\/\/www.linkedin.com\/company\/winesofhungary\/"]}]}},"_links":{"self":[{"href":"https:\/\/bor.hu\/en\/wp-json\/wp\/v2\/pages\/10417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bor.hu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bor.hu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bor.hu\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bor.hu\/en\/wp-json\/wp\/v2\/comments?post=10417"}],"version-history":[{"count":1,"href":"https:\/\/bor.hu\/en\/wp-json\/wp\/v2\/pages\/10417\/revisions"}],"predecessor-version":[{"id":10418,"href":"https:\/\/bor.hu\/en\/wp-json\/wp\/v2\/pages\/10417\/revisions\/10418"}],"up":[{"embeddable":true,"href":"https:\/\/bor.hu\/en\/wp-json\/wp\/v2\/pages\/6674"}],"wp:attachment":[{"href":"https:\/\/bor.hu\/en\/wp-json\/wp\/v2\/media?parent=10417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}