{"id":10550,"date":"2026-02-26T09:48:20","date_gmt":"2026-02-26T08:48:20","guid":{"rendered":"https:\/\/bor.hu\/magazine\/ready-steady-furmint\/"},"modified":"2026-02-26T13:10:50","modified_gmt":"2026-02-26T12:10:50","slug":"ready-steady-furmint","status":"publish","type":"page","link":"https:\/\/bor.hu\/en\/magazine\/ready-steady-furmint\/","title":{"rendered":"Ready, steady, Furmint!"},"content":{"rendered":"<section class=\"section__news-header\">\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/decor\/logo-transparent-1.svg\" alt=\"decor\" class=\"ofi-contain-center-center section__news-header__decor\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"news-header__wrapper\">\n                                            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2026\/02\/Furmint-parositas-scaled.jpg\" alt=\"Furmint parositas\" class=\"ofi-cover-center-center news-header__thumbnail d-xl-block d-none\">\n\n                        <div class=\"thumbnail__wrapper d-xl-none d-block\">\n                            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2026\/02\/Furmint-parositas-scaled.jpg\" alt=\"Furmint parositas\" class=\"ofi-cover-center-center news-header__thumbnail\">\n                        <\/div>\n                    \n                    <div class=\"news-header__content\">\n                                                    <div class=\"news-header__tags\">\n                                                                    <p class=\"badge badge--light d-xl-block d-none\">Gastronomy<\/p>\n                                    <p class=\"badge d-xl-none d-block\">Gastronomy<\/p>\n                                                                    <p class=\"badge badge--light d-xl-block d-none\">Professional<\/p>\n                                    <p class=\"badge d-xl-none d-block\">Professional<\/p>\n                                                                    <p class=\"badge badge--light d-xl-block d-none\">Culture<\/p>\n                                    <p class=\"badge d-xl-none d-block\">Culture<\/p>\n                                                            <\/div>\n                        \n                                                    <h3 class=\"news-header__title\">Ready, steady, Furmint!<\/h3>\n                        \n                                                    <div class=\"news-header__meta\">\n                                                                    <p class=\"body-2 news-header__meta__date\"><strong> 2026. February 25.<\/strong><\/p>\n                                \n                                                                    <p class=\"body-2 news-header__meta__author\">P\u00e9ter Blazsovszky<\/p>\n                                                            <\/div>\n                        \n                                                    <div class=\"d-xl-block d-none\">\n                                <div class=\"social-share__wrapper is_ligth\">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/bor.hu\/en\/magazine\/ready-steady-furmint\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/facebook-light.svg\" alt=\"\">\n    <\/a>\n\n    <a href=\"http:\/\/twitter.com\/share?url=https:\/\/bor.hu\/en\/magazine\/ready-steady-furmint\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/x-light.svg\" alt=\"\">\n    <\/a>\n\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/copy-light.svg\" alt=\"\" class=\"js-copy-link cursor-pointer\" data-copy=\"https:\/\/bor.hu\/en\/magazine\/ready-steady-furmint\/\">\n<\/div>\n                            <\/div>\n\n                            <div class=\"d-xl-none d-block\">\n                                <div class=\"social-share__wrapper \">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/bor.hu\/en\/magazine\/ready-steady-furmint\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/facebook.svg\" alt=\"\">\n    <\/a>\n\n    <a href=\"http:\/\/twitter.com\/share?url=https:\/\/bor.hu\/en\/magazine\/ready-steady-furmint\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/x.svg\" alt=\"\">\n    <\/a>\n\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/copy.svg\" alt=\"\" class=\"js-copy-link cursor-pointer\" data-copy=\"https:\/\/bor.hu\/en\/magazine\/ready-steady-furmint\/\">\n<\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"section__article-body\">\n    <div class=\"container\">\n        <div class=\"row justify-content-center\">\n            <div class=\"col-xl-6 col-12\">\n                <div class=\"article-body__wrapper\">\n                    <div class=\"text__wrapper\">\n    <p><strong>The international message of Furmint is not only about the dry-wine repositioning of Tokaj \u2013 one of the world\u2019s most renowned wine regions \u2013 but also about highlighting the uniqueness and diversity of Hungary\u2019s predominantly volcanic terroirs. Complementing this, the Hungarian Wine Marketing Agency has focused on the universal gastronomic use of the variety in its primary target markets.<\/strong><\/p>\n<p>From brut sparkling to botrytised sweet Asz\u00fa wine \u2013 from alpha to omega, we could say \u2013 when examining the diverse ways Furmint can be used. The variety itself is relatively neutral, meaning it has few strongly distinctive varietal aromas; precisely for this reason, however, it is exceptionally capable of conveying the uniqueness of different terroirs. In the case of the world-famous Asz\u00fa, Furmint\u2019s outstanding ability to retain both acidity and sugar must be highlighted. It is exactly these two elements, and the balance between them, that make Furmint a perfect companion to a wide range of dishes.<\/p>\n<p>&nbsp;<\/p>\n<\/div><div class=\"image-with-caption__wrapper \">\n            <div class=\"image__wrapper\">\n            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2026\/02\/DSC_9833.kep4_.vagva_.jpg\" alt=\"DSC_9833.k\u00e9p4.v\u00e1gva\" class=\"ofi-cover-center-center\">\n        <\/div>\n    \n    <\/div><div class=\"text__wrapper\">\n    <p>Building on this unique characteristic, the Hungarian Wine Marketing Agency has complemented its international market development with a strong gastronomic focus. The key difference is that, instead of presenting Furmint alongside traditional Hungarian dishes, it seeks to introduce what is perhaps the best-known Hungarian grape variety through signature dishes of the target markets themselves.<\/p>\n<p>An Olaszrizling may be a perfect match for pike-perch, a spicy Kadarka for fisherman\u2019s soup, or a beautiful Asz\u00fa for R\u00e1k\u00f3czi cottage-cheese cake \u2013 but from Los Angeles to London to Seoul, it is hardly typical for a local group to sit down with a glass of Bikav\u00e9r while preparing a Hungarian guly\u00e1s or baking a Gerbeaud slice to enjoy with Szamorodni on a chilly day. Hungarian wines should instead be recommended alongside British fish and chips, Korean kimchi bossam, or a New York pastrami sandwich or cheese cake \u2013 after all, it is our wines that we export, not our entire gastronomy.<\/p>\n<\/div><div class=\"image-with-caption__wrapper \">\n            <div class=\"image__wrapper\">\n            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2026\/02\/DSC_9905.UKkep3_-scaled.jpg\" alt=\"DSC_9905.UKk\u00e9p3\" class=\"ofi-cover-center-center\">\n        <\/div>\n    \n    <\/div><div class=\"text__wrapper\">\n    <p>In this spirit, following last year&#8217;s event showcasing the fusion of Tokaj and Sichuan, this concept made its debut at this year&#8217;s Furmint F\u00e9vrier event in Paris. At the highly successful and informal tasting evening, held in the French capital\u2019s elegant contemporary arts district, professionals were served tasting dishes representing key target markets alongside an impressive and remarkably diverse selection of Furmint wines.<\/p>\n<p>The menu featured French pork rillette and quiche, Chinese bang bang chicken, German potato salad with pork knuckle, British pork pie, an American mini roast-turkey sandwich, and Polish herring with sour cream or mini sausages. The gastronomic theme introduced in Paris thus simultaneously showcased the diversity of global cuisine\u2014and of Furmint itself.<\/p>\n<\/div><div class=\"image-with-caption__wrapper \">\n            <div class=\"image__wrapper\">\n            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2026\/02\/20260218_144435.UKkep2_-scaled.jpg\" alt=\"20260218_144435.UKk\u00e9p2\" class=\"ofi-cover-center-center\">\n        <\/div>\n    \n    <\/div><div class=\"text__wrapper\">\n    <p>The next step was the UK Furmint February campaign, as part of which I travelled to Birmingham in my role as a sommelier. There, together with the brilliant British chef Michael Gordon, we designed, cooked, and paired the planned menu with the wines, followed by the tasting event itself, which we held in London the following week.<\/p>\n<p>Even the exceptionally friendly, open-minded, and talented chef was surprised that we were not only able to build an entire menu around seven different Furmints without any difficulty, but that, when tasted together with the dishes \u2013 as with any great pairing \u2013 the wines elevated the entire degustation dinner.<\/p>\n<p>Thorough professional preparation was essential, as we created the Furmint-focused menu for leading British wine influencers and decision-makers. Through both meat-based and vegetarian courses, we demonstrated the incredible diversity and depth of Furmint\u2014from oysters to lamb all the way to apple pie. From sparkling to Asz\u00fa\u2026 And we\u2019re not stopping here\u2014the journey continues soon!<\/p>\n<p>&nbsp;<\/p>\n<\/div><div class=\"image-with-caption__wrapper \">\n            <div class=\"image__wrapper\">\n            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2026\/02\/20260218_190829-scaled.jpg\" alt=\"20260218_190829\" class=\"ofi-cover-center-center\">\n        <\/div>\n    \n            <p class=\"image-with-caption__caption body-2\">Michael Gordon Chef and P\u00e9ter Blazsovszky Sommelier<\/p>\n    <\/div>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"section__news-list\" style=\"background-color: #f3f4f8;\">\n\n    \n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n\n                                    <h4 class=\"section-title\">Olvasd el ezeket is!<\/h4>\n                \n                <div\n                    class=\"news-list__wrapper js-news-container\"\n                    data-limit=3                    data-order=DESC>\n                <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":6674,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10550","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ready, steady, Furmint! 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