{"id":6680,"date":"2025-11-03T15:18:23","date_gmt":"2025-11-03T14:18:23","guid":{"rendered":"https:\/\/staging.bor.hu\/magazin\/six-traditional-wine-regions-six-fresh-messages\/"},"modified":"2025-11-03T15:30:25","modified_gmt":"2025-11-03T14:30:25","slug":"six-traditional-wine-regions-six-fresh-messages","status":"publish","type":"page","link":"https:\/\/bor.hu\/en\/magazine\/six-traditional-wine-regions-six-fresh-messages\/","title":{"rendered":"Six traditional wine regions, six fresh messages"},"content":{"rendered":"<section class=\"section__news-header\">\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/decor\/logo-transparent-1.svg\" alt=\"decor\" class=\"ofi-contain-center-center section__news-header__decor\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"news-header__wrapper\">\n                                            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2021\/09\/hero-1.jpg\" alt=\"hero-1\" class=\"ofi-cover-center-center news-header__thumbnail d-xl-block d-none\">\n\n                        <div class=\"thumbnail__wrapper d-xl-none d-block\">\n                            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2021\/09\/hero-1.jpg\" alt=\"hero-1\" class=\"ofi-cover-center-center news-header__thumbnail\">\n                        <\/div>\n                    \n                    <div class=\"news-header__content\">\n                                                    <div class=\"news-header__tags\">\n                                                                    <p class=\"badge badge--light d-xl-block d-none\">Professional<\/p>\n                                    <p class=\"badge d-xl-none d-block\">Professional<\/p>\n                                                            <\/div>\n                        \n                                                    <h3 class=\"news-header__title\">Six traditional wine regions, six fresh messages<\/h3>\n                        \n                                                    <div class=\"news-header__meta\">\n                                                                    <p class=\"body-2 news-header__meta__date\"><strong> 2023. October 9.<\/strong><\/p>\n                                \n                                                                    <p class=\"body-2 news-header__meta__author\">Wines of Hungary Personally<\/p>\n                                                            <\/div>\n                        \n                                                    <div class=\"d-xl-block d-none\">\n                                <div class=\"social-share__wrapper is_ligth\">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/bor.hu\/en\/magazine\/six-traditional-wine-regions-six-fresh-messages\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/facebook-light.svg\" alt=\"\">\n    <\/a>\n\n    <a href=\"http:\/\/twitter.com\/share?url=https:\/\/bor.hu\/en\/magazine\/six-traditional-wine-regions-six-fresh-messages\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/x-light.svg\" alt=\"\">\n    <\/a>\n\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/copy-light.svg\" alt=\"\" class=\"js-copy-link cursor-pointer\" data-copy=\"https:\/\/bor.hu\/en\/magazine\/six-traditional-wine-regions-six-fresh-messages\/\">\n<\/div>\n                            <\/div>\n\n                            <div class=\"d-xl-none d-block\">\n                                <div class=\"social-share__wrapper \">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/bor.hu\/en\/magazine\/six-traditional-wine-regions-six-fresh-messages\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/facebook.svg\" alt=\"\">\n    <\/a>\n\n    <a href=\"http:\/\/twitter.com\/share?url=https:\/\/bor.hu\/en\/magazine\/six-traditional-wine-regions-six-fresh-messages\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/x.svg\" alt=\"\">\n    <\/a>\n\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/copy.svg\" alt=\"\" class=\"js-copy-link cursor-pointer\" data-copy=\"https:\/\/bor.hu\/en\/magazine\/six-traditional-wine-regions-six-fresh-messages\/\">\n<\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"section__article-body\">\n    <div class=\"container\">\n        <div class=\"row justify-content-center\">\n            <div class=\"col-xl-6 col-12\">\n                <div class=\"article-body__wrapper\">\n                    <div class=\"text__wrapper\">\n    <p>The birth of the <strong>Hungarian Wine Personally<\/strong> brand marked the launch of uniform Hungarian wine communication. The collective use of this brand over the past two years has conveyed a message about all our wine producers, i.e. the attentive, modern attitude of producers in all our diverse winegrowing regions. Moreover, what can be understood by the motto <em>Personally<\/em> has not changed since then:<\/p>\n<ol>\n<li>The <strong>creator<\/strong>, the winemaker and the winemaking visionaries who define the wines to be made and their style remain at the heart of the umbrella brand.<\/li>\n<li>One of the main virtues of our wine regions is their diversity, which gives wine lovers the freedom to choose their own <strong>personal favourites<\/strong>.<\/li>\n<li>Finally, an integral part of the brand message is the value of <strong>visiting the wine districts in person<\/strong> and having the unrivalled experience of discovering the wines where they are made.<\/li>\n<\/ol>\n<p><strong>This message system has now been complemented by six new images, which introduce Hungary\u2019s six traditional wine regions to the public, inviting them to set off and explore them. <\/strong><\/p>\n<p>The short slogans and corresponding icons combine the tourist attractions of each wine region with the promise of a wine experience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/bor.hu\/media\/uploads\/hirek_2022\/04_aprilis\/six_traditional_wine_regions%2C_six_fresh_messages\/800x364xmagyar_bor_regios_logok_egy%2Cpc3%2Cpbctt_crop-png%2Cq1632214856414-pagespeed-ic-nrvzr6o2_o.png?1650623395938\" alt=\"\" width=\"800\" height=\"364\" \/><\/p>\n<p style=\"text-align: center;\"><em>6 wine regions, 6 new wine tourism logos<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>The\u00a0<a href=\"https:\/\/winesofhungary.hu\/wine-tourism\/balaton-wine-region\"><strong>Balaton\u2019s<\/strong><\/a> theme of <strong>Vibrance, wines, sails<\/strong> reflects the region\u2019s unique atmosphere,<\/p>\n<p>the <a href=\"https:\/\/winesofhungary.hu\/wine-tourism\/upper-pannon-wine-region\"><strong>Upper Pannon<\/strong><\/a> region\u2019s trio of <strong>Faith, wine, culture<\/strong> is the distinctive slogan for its wine districts,<\/p>\n<p>the <a href=\"https:\/\/winesofhungary.hu\/wine-tourism\/pannon-wine-region\"><strong>Pannon<\/strong><\/a> region\u2019s motto <strong>Valleys, wines, sunshine<\/strong> refers to it being the home of Mediterranean-style wines and emotions,<\/p>\n<p>the <a href=\"https:\/\/winesofhungary.hu\/wine-tourism\/danube-wine-region\"><strong>Danube<\/strong><\/a> region\u2019s slogan <strong>Flavours, wines, cellar rows<\/strong> refers to the region\u2019s traditional Hungarian cuisine and unusual cellar villages,<\/p>\n<p>the <a href=\"https:\/\/winesofhungary.hu\/wine-tourism\/tokaj-wine-region\"><strong>Tokaj<\/strong><\/a> wine region\u2019s best-known unique values are conveyed by <strong>Vineyards, wines, heritage<\/strong>,<\/p>\n<p>the <a href=\"https:\/\/winesofhungary.hu\/wine-tourism\/upper-hungary-wine-region\"><strong>Upper Hungary<\/strong><\/a> region\u2019s topographical features and legendary past are highlighted by <strong>Mountains, wines, history<\/strong>.<\/p>\n<p>The three-word messages end with the familiar moto from the original slogan: \u201cand you\u201d. This suggests that values become an experience when you experience them in person during your trip to these wine districts. The six wine regions are united by a common wine tourism message: <strong>Landscapes, wines, legends and You<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ruslO8X__LE\" width=\"800\" height=\"449\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><em>A short film showing the image and its rationale.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>All Hungarian wineries are free to use the logos detailed above and the messaging system. They can be displayed on winery premises, in their brochures, online interfaces and at events. You can download the accompanying design handbook in Hungarian and English from the site\u2019s <a href=\"https:\/\/winesofhungary.hu\/media-library\"><strong>Press &amp; Media<\/strong><\/a> section.<\/p>\n<p>The wine tourism brochures and maps based on the new design are now available for download on the winesofhungary.hu website and in printed form from the offices of the Tourinform network, inviting both international and domestic audiences to set off on their travels.<\/p>\n<\/div>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"section__news-list\" style=\"background-color: #f3f4f8;\">\n\n    \n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n\n                                    <h4 class=\"section-title\">Olvasd el ezeket is!<\/h4>\n                \n                <div\n                    class=\"news-list__wrapper js-news-container\"\n                    data-limit=3                    data-order=DESC>\n                <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":6674,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6680","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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