{"id":6721,"date":"2025-11-03T16:12:33","date_gmt":"2025-11-03T15:12:33","guid":{"rendered":"https:\/\/staging.bor.hu\/magazin\/from-curiosity-to-commitment-interview-with-astrid-karamira-international-wine-importer\/"},"modified":"2025-11-03T16:13:06","modified_gmt":"2025-11-03T15:13:06","slug":"from-curiosity-to-commitment-interview-with-astrid-karamira-international-wine-importer","status":"publish","type":"page","link":"https:\/\/bor.hu\/en\/magazine\/from-curiosity-to-commitment-interview-with-astrid-karamira-international-wine-importer\/","title":{"rendered":"From Curiosity to Commitment &#8211; Interview with Astrid Karamira international wine importer"},"content":{"rendered":"<section class=\"section__news-header\">\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/decor\/logo-transparent-1.svg\" alt=\"decor\" class=\"ofi-contain-center-center section__news-header__decor\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"news-header__wrapper\">\n                                            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2025\/09\/dsc09825-1-1-scaled.jpg\" alt=\"dsc09825-1-1\" class=\"ofi-cover-center-center news-header__thumbnail d-xl-block d-none\">\n\n                        <div class=\"thumbnail__wrapper d-xl-none d-block\">\n                            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2025\/09\/dsc09825-1-1-scaled.jpg\" alt=\"dsc09825-1-1\" class=\"ofi-cover-center-center news-header__thumbnail\">\n                        <\/div>\n                    \n                    <div class=\"news-header__content\">\n                                                    <div class=\"news-header__tags\">\n                                                                    <p class=\"badge badge--light d-xl-block d-none\">Professional<\/p>\n                                    <p class=\"badge d-xl-none d-block\">Professional<\/p>\n                                                            <\/div>\n                        \n                                                    <h3 class=\"news-header__title\">From Curiosity to Commitment &#8211; Interview with Astrid Karamira international wine importer<\/h3>\n                        \n                                                    <div class=\"news-header__meta\">\n                                                                    <p class=\"body-2 news-header__meta__date\"><strong> 2025. September 2.<\/strong><\/p>\n                                \n                                                                    <p class=\"body-2 news-header__meta__author\">Hungarian Wine Marketing Agency<\/p>\n                                                            <\/div>\n                        \n                                                    <div class=\"d-xl-block d-none\">\n                                <div class=\"social-share__wrapper is_ligth\">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/bor.hu\/en\/magazine\/from-curiosity-to-commitment-interview-with-astrid-karamira-international-wine-importer\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/facebook-light.svg\" alt=\"\">\n    <\/a>\n\n    <a href=\"http:\/\/twitter.com\/share?url=https:\/\/bor.hu\/en\/magazine\/from-curiosity-to-commitment-interview-with-astrid-karamira-international-wine-importer\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/x-light.svg\" alt=\"\">\n    <\/a>\n\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/copy-light.svg\" alt=\"\" class=\"js-copy-link cursor-pointer\" data-copy=\"https:\/\/bor.hu\/en\/magazine\/from-curiosity-to-commitment-interview-with-astrid-karamira-international-wine-importer\/\">\n<\/div>\n                            <\/div>\n\n                            <div class=\"d-xl-none d-block\">\n                                <div class=\"social-share__wrapper \">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/bor.hu\/en\/magazine\/from-curiosity-to-commitment-interview-with-astrid-karamira-international-wine-importer\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/facebook.svg\" alt=\"\">\n    <\/a>\n\n    <a href=\"http:\/\/twitter.com\/share?url=https:\/\/bor.hu\/en\/magazine\/from-curiosity-to-commitment-interview-with-astrid-karamira-international-wine-importer\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/x.svg\" alt=\"\">\n    <\/a>\n\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/copy.svg\" alt=\"\" class=\"js-copy-link cursor-pointer\" data-copy=\"https:\/\/bor.hu\/en\/magazine\/from-curiosity-to-commitment-interview-with-astrid-karamira-international-wine-importer\/\">\n<\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"section__article-body\">\n    <div class=\"container\">\n        <div class=\"row justify-content-center\">\n            <div class=\"col-xl-6 col-12\">\n                <div class=\"article-body__wrapper\">\n                    <div class=\"text__wrapper\">\n    <p style=\"text-align: justify;\"><strong>Hungarian Wine Marketing Agency: What initially drew you to champion natural, artisanal wines from Central Europe &ndash; and how does Hungary fit into that vision?<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Astrid Karamira:<\/strong> I had a business plan for a wine import and distribution business into Portugal. All I needed was the wine. In April 2022 I went to the Orange Wine festival in Izola, Slovenia. I didn&#8217;t know any of the producers and randomly started tasting with a Slovenian producer. And I was star struck.<\/p>\n<p style=\"text-align: justify;\">I had never had such an elegant and fantastic orange wine in my life. On top of it I was also enchanted by the winemakers, Maja and Marko Reia. A father and his daughter who is slowly taking over the winery. So right there on the spot I said to them &#8220;I am planning to open a business of importing wines to Portugal. Would you like to work with me?&#8221; And she immediately said Yes and invited me to come and visit their place, which I did a few days later. I opened the business with 9 wines from 3 Slovenian producers (Reia, Emeran Reya and Guerila). From there I decided to focus on Central Europe.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/bor.hu\/media\/uploads\/2025\/hirek\/astrid_karamira_interju_-_hws2025\/dsc09270.jpg?1756903808493\" alt=\"\" width=\"520\" height=\"347\" \/><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>HWMA: Hungary&rsquo;s wine scene is incredibly diverse, with 22 districts and countless grape varieties. Do you find that complexity daunting &ndash; or part of its charm?<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>A. K.:<\/strong> I think complexity is always kind of charming. Hungary is a big country, so a diverse wine scene is only natural.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>HWMA: Looking ahead, what would you need from Hungarian producers to confidently bring their wines to Portuguese tables and retail shelves?<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>A. K.:<\/strong> As of now I only work with two Hungarian winemakers. One reason for that is that Hungarian (like Austrian) wines are being imported by several importers in Portugal. Thus, we do have quite a few Hungarian wines on the Portuguese market.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bor.hu\/media\/uploads\/2025\/hirek\/astrid_karamira_interju_-_hws2025\/desktop_webodalra%402x-100.jpg?1756903796532\" alt=\"\" width=\"800\" height=\"97\" \/><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>HWMA: How do you educate your customers about new wine origins like Hungary?<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>A. K.:<\/strong> That is indeed a challenge. Everyone knows about French, Italian and Spanish wines. People often look at me with big eyes and ask &#8220;They make wine in Central Europe?&#8221;. It is a constant educational task. At the same time people are also interested in trying new things and learning about new wines. During tastings I give my clients a lot of background information about the region, the producer, the grapes, etc. After three years I almost got a little fan club of people who like and appreciate those wines.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>HWMA: What wine programs in Hungary are you the most interested in?<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>A. K.: <\/strong>I am mostly looking forward to visiting the Tokaj region, as I have never been there and had already the pleasure of trying some fantastic wines from there. I hope that I will get the chance to visit in the near future.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bor.hu\/media\/uploads\/2025\/hirek\/astrid_karamira_interju_-_hws2025\/fb_cover.jpg?1756903740362\" alt=\"\" width=\"800\" height=\"300\" \/><\/p>\n<p style=\"text-align: justify;\"><em>Photos: Astrid Karamira<\/em><\/p>\n<\/div>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"section__news-list\" style=\"background-color: #f3f4f8;\">\n\n    \n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n\n                                    <h4 class=\"section-title\">Olvasd el ezeket is!<\/h4>\n                \n                <div\n                    class=\"news-list__wrapper js-news-container\"\n                    data-limit=3                    data-order=DESC>\n                <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":6674,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6721","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Curiosity to Commitment - Interview with Astrid Karamira international wine importer - Magyar Bor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bor.hu\/en\/magazine\/from-curiosity-to-commitment-interview-with-astrid-karamira-international-wine-importer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Curiosity to Commitment - Interview with Astrid Karamira international wine importer - Magyar Bor\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bor.hu\/en\/magazine\/from-curiosity-to-commitment-interview-with-astrid-karamira-international-wine-importer\/\" \/>\n<meta property=\"og:site_name\" content=\"Magyar Bor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/magyarborfacebook\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-03T15:13:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bor.hu\/wp-content\/uploads\/2025\/11\/mb_logo-05.png\" \/>\n\t<meta property=\"og:image:width\" content=\"979\" \/>\n\t<meta property=\"og:image:height\" content=\"979\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bor.hu\/en\/magazine\/from-curiosity-to-commitment-interview-with-astrid-karamira-international-wine-importer\/\",\"url\":\"https:\/\/bor.hu\/en\/magazine\/from-curiosity-to-commitment-interview-with-astrid-karamira-international-wine-importer\/\",\"name\":\"From Curiosity to Commitment - Interview with Astrid Karamira international wine importer - Magyar Bor\",\"isPartOf\":{\"@id\":\"https:\/\/bor.hu\/en\/#website\"},\"datePublished\":\"2025-11-03T15:12:33+00:00\",\"dateModified\":\"2025-11-03T15:13:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bor.hu\/en\/magazine\/from-curiosity-to-commitment-interview-with-astrid-karamira-international-wine-importer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bor.hu\/en\/magazine\/from-curiosity-to-commitment-interview-with-astrid-karamira-international-wine-importer\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bor.hu\/en\/magazine\/from-curiosity-to-commitment-interview-with-astrid-karamira-international-wine-importer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Kezd\u0151lap\",\"item\":\"https:\/\/bor.hu\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Magazine\",\"item\":\"https:\/\/bor.hu\/en\/magazine\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"From Curiosity to Commitment &#8211; 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