{"id":6772,"date":"2025-11-03T16:32:57","date_gmt":"2025-11-03T15:32:57","guid":{"rendered":"https:\/\/staging.bor.hu\/magazin\/hungary-goes-to-china-campaign\/"},"modified":"2025-11-03T16:33:07","modified_gmt":"2025-11-03T15:33:07","slug":"hungary-goes-to-china-campaign","status":"publish","type":"page","link":"https:\/\/bor.hu\/en\/magazine\/hungary-goes-to-china-campaign\/","title":{"rendered":"&quot;Hungary Goes to China&quot; &#8211; Campaign"},"content":{"rendered":"<section class=\"section__news-header\">\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/decor\/logo-transparent-1.svg\" alt=\"decor\" class=\"ofi-contain-center-center section__news-header__decor\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"news-header__wrapper\">\n                                            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2025\/03\/kinai_kajas-01-scaled.jpg\" alt=\"kinai_kajas-01\" class=\"ofi-cover-center-center news-header__thumbnail d-xl-block d-none\">\n\n                        <div class=\"thumbnail__wrapper d-xl-none d-block\">\n                            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2025\/03\/kinai_kajas-01-scaled.jpg\" alt=\"kinai_kajas-01\" class=\"ofi-cover-center-center news-header__thumbnail\">\n                        <\/div>\n                    \n                    <div class=\"news-header__content\">\n                                                    <div class=\"news-header__tags\">\n                                                                    <p class=\"badge badge--light d-xl-block d-none\">Professional<\/p>\n                                    <p class=\"badge d-xl-none d-block\">Professional<\/p>\n                                                            <\/div>\n                        \n                                                    <h3 class=\"news-header__title\">&#8220;Hungary Goes to China&#8221; &#8211; Campaign<\/h3>\n                        \n                                                    <div class=\"news-header__meta\">\n                                                                    <p class=\"body-2 news-header__meta__date\"><strong> 2025. March 7.<\/strong><\/p>\n                                \n                                                                    <p class=\"body-2 news-header__meta__author\">Hungarian Wine Marketing Agency<\/p>\n                                                            <\/div>\n                        \n                                                    <div class=\"d-xl-block d-none\">\n                                <div class=\"social-share__wrapper is_ligth\">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/bor.hu\/en\/magazine\/hungary-goes-to-china-campaign\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/facebook-light.svg\" alt=\"\">\n    <\/a>\n\n    <a href=\"http:\/\/twitter.com\/share?url=https:\/\/bor.hu\/en\/magazine\/hungary-goes-to-china-campaign\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/x-light.svg\" alt=\"\">\n    <\/a>\n\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/copy-light.svg\" alt=\"\" class=\"js-copy-link cursor-pointer\" data-copy=\"https:\/\/bor.hu\/en\/magazine\/hungary-goes-to-china-campaign\/\">\n<\/div>\n                            <\/div>\n\n                            <div class=\"d-xl-none d-block\">\n                                <div class=\"social-share__wrapper \">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/bor.hu\/en\/magazine\/hungary-goes-to-china-campaign\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/facebook.svg\" alt=\"\">\n    <\/a>\n\n    <a href=\"http:\/\/twitter.com\/share?url=https:\/\/bor.hu\/en\/magazine\/hungary-goes-to-china-campaign\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/x.svg\" alt=\"\">\n    <\/a>\n\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/copy.svg\" alt=\"\" class=\"js-copy-link cursor-pointer\" data-copy=\"https:\/\/bor.hu\/en\/magazine\/hungary-goes-to-china-campaign\/\">\n<\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"section__article-body\">\n    <div class=\"container\">\n        <div class=\"row justify-content-center\">\n            <div class=\"col-xl-6 col-12\">\n                <div class=\"article-body__wrapper\">\n                    <div class=\"text__wrapper\">\n    <p style=\"text-align: justify;\">As part of the National Wine Marketing Strategy, the Hungarian Wine Marketing Agency (MB&Uuml;) is launching the &#8220;Hungary Goes to China&#8221; campaign to strengthen its market presence in the Asia-Pacific (APAC) region, with a focus on China. The primary objective is to establish a distinct brand identity for Wines of Hungary by partnering with the China-based agency Nimbility Asia. This collaboration will enhance the visibility, awareness, and distribution of Hungarian wines in the market. The campaign aims to increase both export value and volume, positioning Hungarian wines as a premium and exciting choice for Chinese consumers.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>Key Campaign Pillars<\/strong><\/p>\n<ol>\n<li><strong> China 101 Webinar<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Market insights &amp; preparation for exporters.<\/li>\n<\/ul>\n<ol start=\"2\">\n<li><strong> Media &amp; PR<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Strategic press and media partnerships, including <strong>Drinks Business Asia<\/strong>.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li><strong> Influencer Campaign<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Collaborating with Chinese wine and lifestyle influencers to create engaging promotional content (videos, posts, blogs, etc.) on RED, targeting affluent, educated, urban consumers interested in trendy lifestyles, food &amp; beverage, travel, fashion, and home entertainment.<\/li>\n<\/ul>\n<ol start=\"4\">\n<li><strong> Nimbility Trade &amp; Consumer Events<\/strong><\/li>\n<\/ol>\n<ul>\n<li><strong>Trade Roadshow &ndash; Shanghai &amp; Shenzhen<\/strong><\/li>\n<ul>\n<li><strong>HORECA Masterclass<\/strong> in each city<\/li>\n<li><strong>Trade Tastings<\/strong> in each city<\/li>\n<\/ul>\n<li><strong>Gala Event &ndash; Beijing<\/strong><\/li>\n<li><strong>Consumer Tastings<\/strong> in Shanghai<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/bor.hu\/media\/uploads\/2025\/hirek\/hungary_goes_to_china\/china_campaign_2025-02-24_at_14-22-06.jpg?1741416455595\" alt=\"\" width=\"713\" height=\"404\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Roadshow Objectives<\/strong><\/p>\n<p><strong>Sommelier Masterclass<\/strong><\/p>\n<p>A high-level educational tasting led by Master of Wine Fongyee Walker, showcasing Hungary&rsquo;s unique wine styles to top Chinese sommeliers.<\/p>\n<p><strong>Trade Tasting<\/strong><\/p>\n<p>A business-driven event introducing Hungarian wines to importers, distributors, and retailers, fostering new trade connections and gathering market insights.<\/p>\n<p><strong>Gala Event<\/strong><\/p>\n<p>A flagship evening in Beijing, bringing together importers, trade professionals, media, influencers, and VIP guests, creating high-level engagement around Hungarian wines.<\/p>\n<p>The <strong>&#8220;Hungary Goes to China&#8221; campaign<\/strong> represents a major step in strengthening Hungary&rsquo;s wine export position in China, leveraging education, PR, influencer marketing, and strategic B2B activations to build long-term market success.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Downloads<\/strong><\/p>\n<p><a href=\"https:\/\/bor.hu\/media\/uploads\/2025\/hirek\/hungary_goes_to_china\/Hungary_goes_to_China_Roadshow_2025.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&bdquo;HUNGARY GOES<\/strong><strong> <\/strong><strong>TO CHINA&#8221; ROADSHOW PROGRAM<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/bor.hu\/media\/uploads\/2025\/hirek\/hungary_goes_to_china\/china_roadshow_event_schedule.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&bdquo;HUNGARY GOES<\/strong><strong> <\/strong><strong>TO CHINA&#8221; EVENT SCHEDULE<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Press releases<\/strong><\/p>\n<p><a href=\"https:\/\/www.thedrinksbusiness.com\/2025\/02\/wines-of-hungary-kicks-off-china-campaign\/\" target=\"_blank\" rel=\"noopener\">Link 1 &#8211; Wines of Hungary kicks off China<\/a><\/p>\n<p><a href=\"https:\/\/www.thedrinksbusiness.com\/2024\/11\/qa-how-wines-of-hungary-will-drive-growth-in-asia\/\" target=\"_blank\" rel=\"noopener\">Link 2 &#8211; How wines of Hungary will drive growth in Asia<\/a><\/p>\n<p><a href=\"https:\/\/winesofhungary.hu\/magazine\/i-was-really-impressed-by-how-far-the-wines-have-evolved-interview-with-master-of-wine-fongyee-walker\" target=\"_blank\" rel=\"noopener\">Link 3 &#8211; &#8220;I Was Really Impressed by How Far the Wines Have Evolved &#8211; Interview with Master of Wine Fongyee Walker<\/a><\/p>\n<h3 class=\"font-style-10 fw-bold\">&nbsp;<\/h3>\n<p><strong>Contact<\/strong><\/p>\n<p><a href=\"mailto:marketing@bor.hu\">marketing@bor.hu<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em>Photos: Hungarian Wine Marketing Agency<\/em><\/p>\n<\/div>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"section__news-list\" style=\"background-color: #f3f4f8;\">\n\n    \n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n\n                                    <h4 class=\"section-title\">Olvasd el ezeket is!<\/h4>\n                \n                <div\n                    class=\"news-list__wrapper js-news-container\"\n                    data-limit=3                    data-order=DESC>\n                <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":6674,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6772","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Hungary Goes to China&quot; 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