{"id":7246,"date":"2025-11-06T10:51:08","date_gmt":"2025-11-06T09:51:08","guid":{"rendered":"https:\/\/bor.hu\/magazine\/wines-of-hungary-campaign-returns-to-china-in-2025-building-on-success-with-focus-on-next-generation-drinkers\/"},"modified":"2025-11-06T10:51:35","modified_gmt":"2025-11-06T09:51:35","slug":"wines-of-hungary-campaign-returns-to-china-in-2025-building-on-success-with-focus-on-next-generation-drinkers","status":"publish","type":"page","link":"https:\/\/bor.hu\/en\/magazine\/wines-of-hungary-campaign-returns-to-china-in-2025-building-on-success-with-focus-on-next-generation-drinkers\/","title":{"rendered":"Wines of Hungary Campaign Returns to China in 2025, Building on Success with Focus on Next-Generation Drinkers"},"content":{"rendered":"<section class=\"section__news-header\">\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/decor\/logo-transparent-1.svg\" alt=\"decor\" class=\"ofi-contain-center-center section__news-header__decor\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"news-header__wrapper\">\n                                            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2025\/11\/2_1600_3000_gif_01.jpg\" alt=\"Besz\u00e9lget\u00e9s \u00e9s k\u00f3stol\u00f3 az esem\u00e9nyen\" class=\"ofi-cover-center-center news-header__thumbnail d-xl-block d-none\">\n\n                        <div class=\"thumbnail__wrapper d-xl-none d-block\">\n                            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2025\/11\/2_1600_3000_gif_01.jpg\" alt=\"Besz\u00e9lget\u00e9s \u00e9s k\u00f3stol\u00f3 az esem\u00e9nyen\" class=\"ofi-cover-center-center news-header__thumbnail\">\n                        <\/div>\n                    \n                    <div class=\"news-header__content\">\n                                                    <div class=\"news-header__tags\">\n                                                                    <p class=\"badge badge--light d-xl-block d-none\">Professional<\/p>\n                                    <p class=\"badge d-xl-none d-block\">Professional<\/p>\n                                                            <\/div>\n                        \n                                                    <h3 class=\"news-header__title\">Wines of Hungary Campaign Returns to China in 2025, Building on Success with Focus on Next-Generation Drinkers<\/h3>\n                        \n                                                    <div class=\"news-header__meta\">\n                                                                    <p class=\"body-2 news-header__meta__date\"><strong> 2025. October 22.<\/strong><\/p>\n                                \n                                                                    <p class=\"body-2 news-header__meta__author\">Hungarian Wine Marketing Agency<\/p>\n                                                            <\/div>\n                        \n                                                    <div class=\"d-xl-block d-none\">\n                                <div class=\"social-share__wrapper is_ligth\">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/bor.hu\/en\/magazine\/wines-of-hungary-campaign-returns-to-china-in-2025-building-on-success-with-focus-on-next-generation-drinkers\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/facebook-light.svg\" alt=\"\">\n    <\/a>\n\n    <a href=\"http:\/\/twitter.com\/share?url=https:\/\/bor.hu\/en\/magazine\/wines-of-hungary-campaign-returns-to-china-in-2025-building-on-success-with-focus-on-next-generation-drinkers\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/x-light.svg\" alt=\"\">\n    <\/a>\n\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/copy-light.svg\" alt=\"\" class=\"js-copy-link cursor-pointer\" data-copy=\"https:\/\/bor.hu\/en\/magazine\/wines-of-hungary-campaign-returns-to-china-in-2025-building-on-success-with-focus-on-next-generation-drinkers\/\">\n<\/div>\n                            <\/div>\n\n                            <div class=\"d-xl-none d-block\">\n                                <div class=\"social-share__wrapper \">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/bor.hu\/en\/magazine\/wines-of-hungary-campaign-returns-to-china-in-2025-building-on-success-with-focus-on-next-generation-drinkers\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/facebook.svg\" alt=\"\">\n    <\/a>\n\n    <a href=\"http:\/\/twitter.com\/share?url=https:\/\/bor.hu\/en\/magazine\/wines-of-hungary-campaign-returns-to-china-in-2025-building-on-success-with-focus-on-next-generation-drinkers\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/x.svg\" alt=\"\">\n    <\/a>\n\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/copy.svg\" alt=\"\" class=\"js-copy-link cursor-pointer\" data-copy=\"https:\/\/bor.hu\/en\/magazine\/wines-of-hungary-campaign-returns-to-china-in-2025-building-on-success-with-focus-on-next-generation-drinkers\/\">\n<\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"section__article-body\">\n    <div class=\"container\">\n        <div class=\"row justify-content-center\">\n            <div class=\"col-xl-6 col-12\">\n                <div class=\"article-body__wrapper\">\n                    <div class=\"text__wrapper\">\n    <p>Following a highly successful launch in 2024, the Wines of Hungary campaign has returned to the Chinese market in 2025 with an expanded strategy designed to captivate a new generation of wine enthusiasts. Capitalizing on growing consumer demand for unique regions and authentic stories, the campaign highlights Hungary\u2019s diverse offerings\u2014from the legendary sweet wines of Tokaj to modern, lighter-style white and red wines such as Furmint, Olaszrizling, K\u00e9kfrankos, and Kadarka, which resonate with younger palates. The 2025 program builds on key insights: while traditional, full-bodied wines maintain a dedicated following, there is surging interest in fresher, more approachable white and light red wines. Hungary\u2019s strengths align perfectly with this trend. The campaign leverages this by combining the undeniable prestige of Tokaj as a halo region with a dynamic digital strategy focused on storytelling.<\/p>\n<\/div><div class=\"image-with-caption__wrapper \">\n            <div class=\"image__wrapper\">\n            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2025\/11\/2_1600_3000_gif_02.jpg\" alt=\"Az el\u0151ad\u00e1st hallgat\u00f3k boros poharakkal\" class=\"ofi-cover-center-center\">\n        <\/div>\n    \n    <\/div><div class=\"text__wrapper\">\n    <p><strong>Expanded Activities for a Deeper Impact\u200b<\/strong>\u200b<br \/>\nYear two of the campaign features an enhanced slate of activities blending education, expert engagement, and digital reach:<\/p>\n<ul>\n<li>\u200b<strong>\u200bDirect Market Engagement:\u200b<\/strong>\u200b A Hungarian Winemaker Visit to Shanghai brought 15 wineries directly to importers and consumers from \u200b<strong>\u200b19-21 October\u200b<\/strong>\u200b. The visit featured a full-house masterclass on volcanic wines by Fongyee Walker MW, consumer tastings, and strategic meetings with influential media like\u00a0<em>Sommelier Times <\/em>and digital influencers such as SommCat.<\/li>\n<li>\u200b<strong>\u200bEducating Future Experts:\u200b<\/strong>\u200b A new \u200b<strong>\u200b\u201cDiscover Hungary\u201d program\u200b<\/strong>\u200b, launched in partnership with WSET APPs, provides Chinese wine students with focused tastings led by esteemed Brand Ambassador Nichole Mao from Nimbility Asia, building knowledge from the ground up.<\/li>\n<li>\u200b<strong>\u200bStrategic Market Intelligence:\u200b<\/strong>\u200b To ensure long-term success, winemakers received a crucial market update during their stay in Shanghai from Nimbility CEO Ian Ford and Nichole Mao, providing insights into current trends and effective market entry strategies for China.<\/li>\n<li>\u200b<strong>\u200bCelebrating an Icon:\u200b<\/strong>\u200b The campaign will significantly expand its digital activities around \u200b<strong>\u200bInternational Asz\u00fa Day (10 December)\u200b<\/strong>\u200b, collaborating with over 100 trade Key Opinion Leaders (KOLs) and lifestyle Key Opinion Consumers (KOCs) to amplify Hungary\u2019s presence on major social commerce platforms.<\/li>\n<li><strong>Reinforcing culinary connections: <\/strong>Strategic talks were conducted between the Chengdu Restaurant Association and Wines of Hungary in Chengdu, the capital of Sichuan province. The discussions focused on future cooperation to explore pairing spicy Sichuan cuisine with sweet wines from the Tokaj region, bringing Chinese culinary and Hungarian wine culture closer together.<\/li>\n<\/ul>\n<\/div><div class=\"image-with-caption__wrapper \">\n            <div class=\"image__wrapper\">\n            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2025\/11\/2_1600_3000_gif_03.jpg\" alt=\"El\u0151ad\u00e1s az esem\u00e9nyen\" class=\"ofi-cover-center-center\">\n        <\/div>\n    \n    <\/div><div class=\"text__wrapper\">\n    <p>The 2025 Wines of Hungary campaign is poised to strengthen Hungary\u2019s position as a source of premium, authentic, and exciting wines for the curious and evolving Chinese market.\u200b<strong>\u200b<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><em>Photos: Hungarian Wine Marketing Agency<\/em><\/p>\n<\/div>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"section__news-list\" style=\"background-color: #f3f4f8;\">\n\n    \n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n\n                                    <h4 class=\"section-title\">Olvasd el ezeket is!<\/h4>\n                \n                <div\n                    class=\"news-list__wrapper js-news-container\"\n                    data-limit=3                    data-order=DESC>\n                <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":6674,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7246","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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