{"id":8083,"date":"2025-12-02T14:58:45","date_gmt":"2025-12-02T13:58:45","guid":{"rendered":"https:\/\/bor.hu\/magazine\/international-aszu-day\/"},"modified":"2025-12-02T14:59:37","modified_gmt":"2025-12-02T13:59:37","slug":"international-aszu-day","status":"publish","type":"page","link":"https:\/\/bor.hu\/en\/magazine\/international-aszu-day\/","title":{"rendered":"International Asz\u00fa Day"},"content":{"rendered":"<section class=\"section__news-header\">\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/decor\/logo-transparent-1.svg\" alt=\"decor\" class=\"ofi-contain-center-center section__news-header__decor\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"news-header__wrapper\">\n                                            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2025\/12\/Kep-2.jpg\" alt=\"K\u00e9p (2)\" class=\"ofi-cover-center-center news-header__thumbnail d-xl-block d-none\">\n\n                        <div class=\"thumbnail__wrapper d-xl-none d-block\">\n                            <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/uploads\/2025\/12\/Kep-2.jpg\" alt=\"K\u00e9p (2)\" class=\"ofi-cover-center-center news-header__thumbnail\">\n                        <\/div>\n                    \n                    <div class=\"news-header__content\">\n                                                    <div class=\"news-header__tags\">\n                                                                    <p class=\"badge badge--light d-xl-block d-none\">Professional<\/p>\n                                    <p class=\"badge d-xl-none d-block\">Professional<\/p>\n                                                            <\/div>\n                        \n                                                    <h3 class=\"news-header__title\">International Asz\u00fa Day<\/h3>\n                        \n                                                    <div class=\"news-header__meta\">\n                                                                    <p class=\"body-2 news-header__meta__date\"><strong> 2025. December 2.<\/strong><\/p>\n                                \n                                                                    <p class=\"body-2 news-header__meta__author\">Sue Tolson<\/p>\n                                                            <\/div>\n                        \n                                                    <div class=\"d-xl-block d-none\">\n                                <div class=\"social-share__wrapper is_ligth\">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/bor.hu\/en\/magazine\/international-aszu-day\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/facebook-light.svg\" alt=\"\">\n    <\/a>\n\n    <a href=\"http:\/\/twitter.com\/share?url=https:\/\/bor.hu\/en\/magazine\/international-aszu-day\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/x-light.svg\" alt=\"\">\n    <\/a>\n\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/copy-light.svg\" alt=\"\" class=\"js-copy-link cursor-pointer\" data-copy=\"https:\/\/bor.hu\/en\/magazine\/international-aszu-day\/\">\n<\/div>\n                            <\/div>\n\n                            <div class=\"d-xl-none d-block\">\n                                <div class=\"social-share__wrapper \">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/bor.hu\/en\/magazine\/international-aszu-day\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/facebook.svg\" alt=\"\">\n    <\/a>\n\n    <a href=\"http:\/\/twitter.com\/share?url=https:\/\/bor.hu\/en\/magazine\/international-aszu-day\/\" target=\"_blank\">\n        <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/x.svg\" alt=\"\">\n    <\/a>\n\n    <img decoding=\"async\" src=\"https:\/\/bor.hu\/wp-content\/themes\/wp-theme-bor\/assets\/images\/icons\/copy.svg\" alt=\"\" class=\"js-copy-link cursor-pointer\" data-copy=\"https:\/\/bor.hu\/en\/magazine\/international-aszu-day\/\">\n<\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"section__article-body\">\n    <div class=\"container\">\n        <div class=\"row justify-content-center\">\n            <div class=\"col-xl-6 col-12\">\n                <div class=\"article-body__wrapper\">\n                    <div class=\"text__wrapper\">\n    <p><strong>International Asz\u00fa Day: A Global Celebration of Tokaj\u2019s Liquid Gold<\/strong><\/p>\n<p>Every year on 10 December, wine lovers across the globe raise a glass to International Asz\u00fa Day, honouring one of the world\u2019s most iconic sweet wines: Tokaji Asz\u00fa. Established in 2017, the celebration shines its spotlight on a wine that embodies the essence of the Tokaj region &#8211; its volcanic soils, centuries-old winemaking traditions and the mastery of contemporary producers who keep this heritage alive.<\/p>\n<p>Tokaji Asz\u00fa is famed not only for its luxuriant sweetness and amazing acidity, but also its unique production method. Asz\u00fa berries, shrivelled and sweetened through noble rot, are hand-picked one by one, then macerated in a base wine to extract their concentration and aromas. The result is a wine that has captivated kings, poets and wine enthusiasts for generations. International Asz\u00fa Day encourages today\u2019s wine lovers to rediscover this treasure, not as a relic of history, but as a vibrant, modern, premium wine fit for contemporary enjoyment.<\/p>\n<p>Wines of Hungary is continuing to elevate Asz\u00fa\u2019s global profile in 2025 with a dynamic series of events spanning three continents, putting Asz\u00fa into exciting lifestyle contexts, pairing it with inventive cuisine and even inspiring signature cocktails created just for the occasion. From New York to London, Seoul to Budapest, the goal is to introduce Asz\u00fa as versatile, stylish and deeply relevant to today\u2019s gastronomic and cultural scene.<\/p>\n<p><strong>New York City: Toast Asz\u00fa with Full Pour<\/strong><\/p>\n<p>In the United States, International Asz\u00fa Day will be celebrated in partnership with Full Pour, the modern drinks magazine known for exploring global beverage culture. A special event in New York City marks both the holiday and the release of Full Pour\u2019s 12th issue (Winter 2025). Guests will enjoy an evening of discovery featuring curated tastings of exceptional Tokaji Asz\u00fa, the debut of the new print issue, and showcases of drinks and brands highlighted in the magazine\u2019s \u201cFlow Into Community\u201d section. The atmosphere promises to be casual yet vibrant, perfect for placing Asz\u00fa at the centre of modern drinks culture for media, trade insiders and curious consumers alike.<\/p>\n<p><strong>London: Noble Rot and the Tokaji Tour<\/strong><\/p>\n<p>Across the Atlantic, London becomes a playground for Tokaj with the Tokaji Tour, an initiative designed to cement Asz\u00fa\u2019s position as the essential festive-season sweet wine. On 8 December, the famed Noble Rot restaurants in Mayfair and Soho will host lunches and dinners for press, trade and influential voices in wine and gastronomy. Meanwhile, a Tokaji-branded London cab will roam the city, stopping at unexpected locations to host pop-up tastings and food pairings with a rotating cast of guest presenters. Followers can join the excitement digitally as media partners and influencers help move Asz\u00fa\u2019s premium lifestyle appeal into the limelight.<\/p>\n<p><strong>Germany: Digital Discovery with Konstantin Baum MW<\/strong><\/p>\n<p>In Germany, International Asz\u00fa Day unfolds online through a collaboration with Konstantin Baum MW, one of the country\u2019s most respected wine educators. On Instagram, his feature \u201c3 Things You Don\u2019t Know About Tokaj\u201d will guide viewers through the region\u2019s unique characteristics, its historical significance and the special winemaking methods behind Asz\u00fa. Baum will also taste and analyse the wine on camera, offering accessible insight into its aromas, structure and unmistakable identity. His expert but friendly storytelling invites audiences to explore Tokaj\u2019s narrative from the comfort of their screens.<\/p>\n<p><strong>China: A Nationwide Digital Push<\/strong><\/p>\n<p>In China, International Asz\u00fa Day will be promoted through a nationwide KOC campaign with Nimbility to boost Tokaj\u2019s digital presence during the Christmas e-commerce season, alongside trade initiatives such as the Trade Influencer Program and Asz\u00fa livestream sales. A combined strategy will educate importers, distributors and hospitality professionals, training key figures as Wines of Hungary Ambassadors.<\/p>\n<p>The campaign engages 100 selected KOCs to create content showcasing Tokaji Asz\u00fa\u2019s heritage and festive appeal, supported by major influencers like Xiao PI, Sommcat and Post90\u2019s. Christmas livestreams will further drive visibility, consumer interest and e-commerce sales while reinforcing Tokaj\u2019s premium positioning in the Chinese market.<\/p>\n<p><strong>Seoul: A Luxurious Finish to the Year<\/strong><\/p>\n<p>In South Korea, celebrations reach a luxurious crescendo at the Pullman Ambassador Seoul Eastpole, marking the second year of Wines of Hungary\u2019s promotional campaign in the country. The high-profile event brings together trade partners, media and key influencers for an Asz\u00fa-themed evening featuring refined canap\u00e9s paired with premium Asz\u00fa. In parallel, a consumer influencer programme will highlight Asz\u00fa listings across Seoul, ensuring that wine enthusiasts throughout the city can join the festivities.<\/p>\n<p><strong>Budapest: Celebrating at Home<\/strong><\/p>\n<p>Back in Hungary, locals and visitors alike can reconnect with this national treasure throughout December. Every Tuesday, the Time Out Market Budapest is hosting special tasting evenings featuring selected wineries and shining a spotlight on the magical diversity of Asz\u00fa. It is a gentle yet joyful reminder that Tokaji Asz\u00fa is not only a cultural export, but also a jewel of Hungarian identity.<\/p>\n<p>As International Asz\u00fa Day continues to evolve, so does the global perception of Tokaji Asz\u00fa. No longer seen only as a wine only for connoisseurs or collectors, it is now entering the mainstream of modern beverage culture, and is innovative, versatile and endlessly surprising. Whether sipped alone, paired with imaginative cuisine or mixed into a signature cocktail, Asz\u00fa offers a taste of history wrapped in contemporary elegance.<\/p>\n<p><em>This 10 December, wherever you are in the world, join the celebration and discover (or rediscover) Tokaj\u2019s legendary liquid gold!<\/em><\/p>\n<p>&nbsp;<\/p>\n<\/div>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"section__news-list\" style=\"background-color: #f3f4f8;\">\n\n    \n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n\n                                    <h4 class=\"section-title\">Olvasd el ezeket is!<\/h4>\n                \n                <div\n                    class=\"news-list__wrapper js-news-container\"\n                    data-limit=3                    data-order=DESC>\n                <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":6674,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8083","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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