Wine Paris & Vinexpo Paris is one of the most important professional gatherings of the international wine and spirits market, attracting key decision-makers from the global wine industry to the French capital year after year. In 2026, the Hungarian Wine Marketing Agency will organize the Hungarian community presence at Wine Paris for the second time, under the umbrella of the Wines of Hungary brand.

At the 2025 edition of the event, more than 4,200 exhibitors from 50 countries were present, representing the world’s leading wine-producing nations. The exhibition welcomed 42,000 professional visitors from 137 countries, further strengthening Wine Paris’s position as one of Europe’s largest B2B wine trade platforms.

This year, the Hungarian stand will cover more than 200 square meters and will be based on a unified visual identity and communication concept, with the clear objective of strengthening the international positioning of Hungarian wines.

More than 40 Hungarian wineries have registered for the event, and we will provide them with stands where they can introduce themselves, offer tastings, and hold negotiations. We will also organize master classes and tasting events during the exhibition to promote Hungarian wines.

The stands will provide co-exhibitors with opportunities for presentation, tastings and business meetings, while masterclasses and tasting events will also be organized during the exhibition to promote Hungarian wines.

The exceptionally rich and diverse program will include masterclasses and tastings featuring, among others, Masters of Wine Konstantin Baum and Patrick Schmitt. Activities linked to Furmint February will also play a prominent role (including the Furmint Février evening held on the day before the exhibition). In addition, the program will highlight Hungarian sparkling wines, the volcanic terroirs of Tokaj, organic wines, and many other topics.

Following the event, we will publish a detailed photo report.