With extensive expertise in managing state-owned enterprises and navigating legal frameworks, Dr. Kis will spearhead the agency’s initiatives to achieve new objectives and strategic milestones set by HWMA. Gergely Goreczky, who previously served in this capacity, has played a pivotal role in shaping the agency’s structure, organizing its operations, and planning workflows with outstanding proficiency. Dr. Kis, equipped with degrees in both law and economics, will now shift his focus entirely towards executing the National Wine Marketing Strategy. His responsibilities will encompass overseeing both national and international communication efforts outlined in the Action Plan, as well as fostering effective collaboration with partner sectors such as tourism, education, digitalization, and diplomacy.