A day when everything revolves around the wine experience. Participants can look forward to domestic and international experts, inspiring presentations, interactive discussions, master classes and, of course, unforgettable tastings in the heart of Budapest, the meeting point of wines from the Carpathian Basin.

The programme is packed with professional content, including the latest trends in wine tourism, tangible gastronomic and cultural case studies, and brand and experience development from the cellar to the event. It also covers creative approaches that transform wine into a genuine experience.

SCHEDULE

Presidential welcome

János Frittmann

President of the National Council of Wine Communities

Opening address:

Pál Rókusfalvy

Government Commissioner for National Wine Marketing

Architecture and winemaking

Péter Bordás

Founder of BORD Architect Studio and Ybl Prize-winning architect.

Wine in art

József Vinkó

Editor-in-chief

Music tasting – wines, works, destinies

Dr. András Batta

Hungarian House of Music, Executive Director

The experience of harmony – wine and cheese masterclass

Csaba Harmath

Gastronomic expert, chief investigator, Gault&Millau

A good example from Hungary: Paloznak Jazz Picnic

Dr. Orsolya Valde

Jazz Picnic, main organizer

Global wine tourism: current situation and opportunities for growth in the wine sector

Dr. Prof. Gergely Szolnoki

Hochschule Geisenheim University, professor of market research

Experience and culture – new directions in wine tourism

Csilla Sebestyén

Sebestyén Winery, international wine academic

Roundtable discussion

(The conference is not just for professionals! If you’d like to find out more about the diverse, experience-based future of Hungarian wine and sample some exceptional wines, make sure you buy your ticket in time!)