Furmint Février 2026

Furmint Février is the flagship opening event of the international Furmint February campaign, taking place on 8 February 2026 in Paris, on the evening preceding Wine Paris. The timing is intentional: by connecting to one of the world’s most important wine trade events, Furmint and Hungarian wine receive focused international attention within the global professional community.

An atmospheric evening with the experts

With a coherent visual identity designed to be easily understood on an international level, Furmint Février is a casual yet exclusive professional event that deliberately moves away from the formal framework of traditional tastings.
The focus is on personal presence, direct conversations and experiential discovery.

The aim of the evening is not a conventional tasting or presentation, but the creation of meaningful professional connections, the encouragement of inspiring discussions, and the direct, experience-driven introduction of Furmint’s diversity.

International audience, Hungarian focus

The event welcomes approximately 120 invited industry professionals, including:

international wine journalists,

importers and buyers,

leading sommeliers,

participants of the Wine Paris exhibition.

At Furmint Février, more than 26 Hungarian wineries present Furmint-based wines in a wide range of styles and interpretations.
Through the featured wines, the event highlights Furmint’s exceptional versatility, the premium potential of the grape variety, and the rich diversity of character and style across Hungary’s wine regions.

Magnum bottles – premium experience, shared moments

One of the evening’s key highlights is the presentation of magnum-format wines, which, in addition to strengthening premium positioning, also create a festive atmosphere and enhance the sense of shared experience.

Here, large format is not just bottle size – it is a statement.

More than an event: positioning

The Furmint Février opening event is built around clear objectives:

positioning Furmint as a

premium,

internationally relevant,

distinctive grape variety;

increasing the visibility and prestige of Hungarian wine on the global professional stage;

launching the Furmint February international campaign with strength and momentum;

presenting Hungary as an exciting, contemporary wine destination.